During recent years PR has become an increasingly important communication channel for Danish companies and brands, and with good reason.
A targeted PR-effort may give impressive exposure in the media and increased sales, even with a small budget.
The greater focus on PR puts greater demands on the stragety chosen towards journalists and bloggers – they receive lots of input every day, and you need to think differently in order to stand out .
Thus it is not always enough to build your PR activities around a press release, pack shots and a small sample og press gift.
Effective PR must also be built around a strong concept, needing an edge, an exciting story and a glimpse in the eye – getting you the attention.
When combined with a strong network with journalists and bloggers it forms the basis for good exposure.
I know this from experience.
 

Birgitte Batko