I know from experience…
”You notice what nobody else will see”. This is a comment I have often heard, and it underlines the attention to the detail, which is important for how I approach my assignments.
Through a period of years I have had sale, marketing and PR in the cosmetic business as my area of responsibility. This has lead to a solid experience organising sales- and PR events – nationally, on a Scandinavian basis and internationally.
My starting point is always an untraditional, but conceptually strong relevance to the product/the case, just as I always have an eye open for possibility of co- branding. For many years I have worked with cosmetic brands on the Nordic market, I am experienced regarding to establishing new sales channels , and I have good knowledge of the Scandinavian market.
A kick-off sales meeting or a PR event is an important positioning tool and should be exploited as such. It is about orchestrating the product “live” in an impressive way, making (new) sense for the audience. A glimpse in the eye is always welcome , smile is communication!
Not least relevant: I am used to ”putting out fires”… and good at keeping a sense of perspective under growing pressure. Just as I am very practical and pragmatic – always accomplishing the optimal within the given frames. Brilliant ideas cost less!
More words about me? I love new challenges, and from others I hear that I have a positive, dynamic, extrovert and enthusiatic caracter. And I’m not afraid of putting my back into things. Actually I love to engage myself in new challenges.
I offer free lance work, I specialize in life style and know exactly what is necessary in order to get the message in the media.
International brands I have worked with:
Azzaro, Calvin Klein, Chloé, Clarins, Davidoff, Escada, Ferrari, Gucci, Hugo Boss, Issey Miyake, Jean Paul Gaultier, Jennifer Lopez, Kenzo, La Prairie, Lacoste, Lagerfeld, Naomi Campbell, Sergio Tacchini, Shiseido, Thierry Mugler, Balenciaga, Burberry, Kisby, Lady Gaga, Lancaster, Madonna, Marc Jacobs, Nina Ricci, Paco Rabanne, Prada, Roberto Cavalli, Stri Vectin, Swarovski, Valentino.
Furthermore I have been responsible for Clinique Travel Retail Nordic.